Izabela is a media scholar whose research focuses on innovation in creative industries, with particular attention to how emerging technologies reshape co-creative practices and their dynamics. She approaches media as a practice embedded in networks of humans, organisations, and technologies. A central focus of her work is audience engagement, examined in the institutional contexts in which it takes shape. Currently, she is an Assistant Professor in Media & Creative Industries at Erasmus University Rotterdam, where she co-leads the ERMeCHS research cluster Value in Creative Economy (ViCE).